Devers Consulting

The Courage to Decide

research

The Courage to Decide

Cowards die many times before their deaths; The valiant never taste of death but once.
~ William Shakespeare

When there’s a difficult and potentially unpopular decision to be made, beware of the person who demands that more research is needed. This is their way of avoiding the commitment and responsibility that goes along with taking action.

It’s the equivalent of the addict who just needs to “a little time to get ready” before entering rehab. For the addict, there will never be enough time.

For the coward, there will never be enough research.